{"id":1221,"date":"2023-11-20T13:05:29","date_gmt":"2023-11-20T09:05:29","guid":{"rendered":"https:\/\/saytlarinhazirlanmasi.az\/?p=1221"},"modified":"2025-02-12T11:15:42","modified_gmt":"2025-02-12T07:15:42","slug":"byyd-mobil-platformasi-indi-az%c9%99rbaycanda","status":"publish","type":"post","link":"https:\/\/saytlarinhazirlanmasi.az\/?p=1221","title":{"rendered":"BYYD mobil platformas\u0131 indi Az\u0259rbaycanda!"},"content":{"rendered":"
BYYD – mobil t\u0259tbiql\u0259rd\u0259 trafikin sat\u0131n al\u0131nmas\u0131 \u00fc\u00e7\u00fcn \u0259n b\u00f6y\u00fck platformad\u0131r.\u00a0Platforman\u0131n t\u0259rkibind\u0259 is\u0259 m\u00fcxt\u0259lif seqmentl\u0259rd\u0259n olan\u00a0100 mind\u0259n<\/strong>\u00a0\u00e7ox mobil t\u0259tbiq var. BYYD 7 il \u0259rzind\u0259\u00a01500-d\u0259n<\/strong>\u00a0\u00e7ox kampaniya ke\u00e7irib.<\/div>\n
Bu platforma Az\u0259rbaycanda 7,2 milyondan \u00e7ox istifad\u0259\u00e7ini \u0259hat\u0259 edir v\u0259 onlardan 2,5 milyonu yaln\u0131z mobil cihazlar vasit\u0259sil\u0259 internet\u0259 daxil olur.<\/div>\n
\u00a0Platforma mobil reklam\u0131n \u0259sas 4 format\u0131n\u0131n b\u00fct\u00fcn ham\u0131s\u0131n\u0131 d\u0259st\u0259kl\u0259yir:\u00a0Banner, Rich Media (HTML5), Native<\/strong>\u00a0v\u0259\u00a0Video<\/strong>.<\/div>\n
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Reklamlar\u0131n h\u0259d\u0259fl\u0259ri reklam ver\u0259n \u015f\u0259xsl\u0259r\u0259 laz\u0131m olan ist\u0259nil\u0259n auditoriyan\u0131n axtar\u0131\u015f\u0131 \u00fc\u00e7\u00fcn istifad\u0259 olunur. Konkret t\u0259tbiql\u0259rd\u0259\u00a0(White List),<\/strong>\u00a0m\u0259s\u0259l\u0259n, yaln\u0131z qad\u0131nlara maraql\u0131 olan, avtomobil h\u0259v\u0259skarlar\u0131n\u0131n sev\u0259c\u0259yi, maliyy\u0259 seqmentl\u0259ri v\u0259 s. kimi m\u00f6vzular\u0131 yerl\u0259\u015fdirm\u0259k imkan\u0131 var. V\u0259 ya\u00a0Brand Safety<\/strong>\u00a0\u00fc\u00e7\u00fcn m\u00fc\u0259yy\u0259n t\u0259tbiql\u0259rd\u0259\u00a0(Black List)\u00a0<\/strong>reklamlar\u0131n g\u00f6st\u0259rilm\u0259m\u0259si \u00fc\u00e7\u00fcn imkanlar var.<\/div>\n<\/div>\n
Device ID<\/strong>\u00a0(reklam identifikatoru) \u00fczr\u0259 m\u0259lumatlar\u0131n toplanmas\u0131 il\u0259 reklam kampaniyas\u0131n\u0131n statistikalar\u0131n\u0131n \u00f6l\u00e7\u00fclm\u0259sini t\u0259min\u00a0Brand Lift\u00a0<\/strong>t\u0259dqiqatlar\u0131n\u0131 apara bil\u0259rik. A\u015fa\u011f\u0131da mobil t\u0259tbiql\u0259rd\u0259 veril\u0259n reklamlar\u0131n yekunu olaraq\u00a0Brand Lift\u00a0<\/strong>t\u0259dqiqat\u0131n\u0131n n\u0259tic\u0259l\u0259ri t\u0259qdim edilmi\u015fdir.<\/div>\n
Niy\u0259 reklam\u00e7\u0131lar v\u0259 agentlikl\u0259r BYYD mobil reklam platformas\u0131n\u0131 se\u00e7irl\u0259r? \u015eirk\u0259t BYYD sistemind\u0259 reklam kreativl\u0259rinin i\u015fl\u0259nib haz\u0131rlanmas\u0131n\u0131 tam olaraq \u00f6z \u00fcz\u0259rin\u0259 g\u00f6t\u00fcr\u00fcr. A\u015fa\u011f\u0131dak\u0131 link v\u0259 ya\u00a0QR-kod\u00a0<\/strong>il\u0259 n\u00fcmun\u0259l\u0259r\u0259 baxa bil\u0259rsiniz.<\/div>\n
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Trafikin keyfiyy\u0259tinin yoxlan\u0131lmas\u0131 \u00fczr\u0259 ist\u0259nil\u0259n sisteml\u0259r d\u0259st\u0259kl\u0259nir (Sizmek, Adriver, IAS, Gemius, Weborama, DCM, Google Analytics, “Yandex.Metrika”\u00a0<\/strong>v\u0259 dig\u0259rl\u0259ri). \u015eirk\u0259t m\u00fcxt\u0259lif \u00f6d\u0259ni\u015f modell\u0259ri olan\u00a0CPC<\/strong>,\u00a0CPM<\/strong>,\u00a0CPV\u00a0<\/strong>v\u0259\u00a0CPS\u00a0<\/strong>\u00fczr\u0259 i\u015fl\u0259yir. Reklam h\u0259d\u0259fl\u0259rinin se\u00e7ilm\u0259sin\u0259 g\u00f6r\u0259 \u0259lav\u0259 qiym\u0259t hesablanmas\u0131 yoxdur v\u0259 qiym\u0259t yaln\u0131z m\u00f6vcud inventara aid sat\u0131nalman\u0131n z\u0259ruri h\u0259cmind\u0259n as\u0131l\u0131d\u0131r. \u015eirk\u0259t reklam kampaniyas\u0131n\u0131n yekun n\u0259tic\u0259si \u00fczr\u0259\u00a0Brand Lift<\/strong>\u00a0edir, Marka t\u0259hl\u00fck\u0259sizliyini izl\u0259yir, yaln\u0131z\u00a0AppStore\u00a0<\/strong>v\u0259\u00a0Google Play<\/strong>-d\u0259n olan t\u0259tbiql\u0259rd\u0259n istifad\u0259 edir, WhiteList il\u0259 i\u015fl\u0259yir. \u015eirk\u0259tin m\u00fct\u0259x\u0259ssisl\u0259ri reklam agentlikl\u0259rinin b\u00fct\u00fcn “probleml\u0259rini” yax\u015f\u0131 bilir v\u0259 onlar\u0131 \u00f6z t\u0259r\u0259fl\u0259rind\u0259 h\u0259ll edirl\u0259r: AK, \u00f6d\u0259ni\u015f sonras\u0131, production, strategiyan\u0131n i\u015fl\u0259nib haz\u0131rlanmas\u0131 s\u00fcr\u0259ti, i\u015f\u0259 sal\u0131nmas\u0131, hesabat verm\u0259, giri\u015f v\u0259 bir \u00e7ox \u015feyl\u0259r.<\/div>\n
\u015eirk\u0259tin \u0259vv\u0259ll\u0259r i\u015fl\u0259m\u0259diyi seqment v\u0259 ya h\u0259d\u0259f auditoriyas\u0131 yoxdur, buna linkd\u0259 olan tarix\u00e7\u0259l\u0259rl\u0259 tan\u0131\u015f olmaqla \u0259min\u00a0ola bil\u0259rsiniz.<\/a><\/strong><\/div>\n
BYYD Az\u0259rbaycan platformas\u0131n\u0131n t\u0259qdimat\u0131na a\u015fa\u011f\u0131dak\u0131 linkd\u0259 baxmaq\u00a0olar.<\/a><\/strong><\/div>\n
A\u015fa\u011f\u0131dak\u0131 mail adresin\u0259 m\u00fcraci\u0259t etm\u0259kl\u0259 reklam kampaniyalar\u0131n\u0131 v\u0259 agent \u015f\u0259rtl\u0259rini m\u00fczakir\u0259 ed\u0259 bil\u0259rsiniz:\u00a0hello@byyd.me<\/a><\/strong><\/div>\n
<\/div>\n<\/div>\n
\u0130stinad: technote.az<\/div>\n","protected":false},"excerpt":{"rendered":"

BYYD – mobil t\u0259tbiql\u0259rd\u0259 trafikin sat\u0131n al\u0131nmas\u0131 \u00fc\u00e7\u00fcn \u0259n b\u00f6y\u00fck platformad\u0131r.\u00a0Platforman\u0131n t\u0259rkibind\u0259 is\u0259 m\u00fcxt\u0259lif seqmentl\u0259rd\u0259n olan\u00a0100 mind\u0259n\u00a0\u00e7ox mobil t\u0259tbiq var. BYYD 7 il \u0259rzind\u0259\u00a01500-d\u0259n\u00a0\u00e7ox kampaniya ke\u00e7irib. Bu platforma Az\u0259rbaycanda 7,2 milyondan \u00e7ox istifad\u0259\u00e7ini \u0259hat\u0259 edir v\u0259 onlardan 2,5 milyonu yaln\u0131z mobil cihazlar vasit\u0259sil\u0259 internet\u0259 daxil olur. \u00a0Platforma mobil reklam\u0131n \u0259sas 4 format\u0131n\u0131n b\u00fct\u00fcn ham\u0131s\u0131n\u0131 d\u0259st\u0259kl\u0259yir:\u00a0Banner, […]<\/p>\n","protected":false},"author":1,"featured_media":1227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-1221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bloq"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=\/wp\/v2\/posts\/1221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1221"}],"version-history":[{"count":1,"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=\/wp\/v2\/posts\/1221\/revisions"}],"predecessor-version":[{"id":1222,"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=\/wp\/v2\/posts\/1221\/revisions\/1222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=\/wp\/v2\/media\/1227"}],"wp:attachment":[{"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saytlarinhazirlanmasi.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}